Compared with Burberry and some other famous brand with a long history in the United Kindom, PPQ is a very young brand and it just has been created since 1992. But PPQ has young and unique style, these advantages made PPQ has been attracted by many buyers during the London fashion week. Many people commented that PPQ is a brilliant brand. In fact, PPQ does not only has the spirit of innovation in fashionable dress, but also PPQ has good business operations, PPQ has taken the different model with other brand’s traditional model, that is the direct Internet retail model.
Nowadays, PPQ cooperates with famous British online clothing retail website ASOS, PPQ sales their garments through ASOS website. ASOS website founded in 2000, the name of the website is the English language short for “as you’ve seen”. The name of the straightforward also reflects the biggest characteristic of electronic commerce, convenient and quick. According to statistics, ASOS website sales up 90% than the previous year, which equal to 81 million pounds.
Another successful case of sales luxury brand clothing online is created by Tom chapman , the website calls “Matress group”. The group owns a dozen luxury brand entity shop. In November of 2006, “Matress group” launched a new edition website, and numerous consumers love it.
According to relate institutions survey of online clothing sales, it has become a new hot spot of British clothing business, and the online clothing sales of pulling the sharp rise has direct influence for the whole garment industry. For consumers, they do not need to leave their home, but they can easily enjoy every quarter of the fashion show, and they can compare different brand online, they can find the best price, they can order new brand easily at home as well, this is really a good choice.
From Popular Wind Blowing, post famous Burberry
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